Entry for BECK’S PRIZE II on-line competition for young architects and designers. The subject of the competition was to create ‘ Your very own Beck’s Bar,’ a modern atmosphere where beer is primarily served and that encouraged interaction and socialization. The space had to be a flexible multipurpose area that could be used as a nightclub or a creative laboratory able host exhibitions.
DIVE IN BECK’S focused on creating the exciting and playful experience of moving through a sparkly fresh beer. We proposed to hang several large green methacrylate bubbles of beer from the ceiling down to a height where you could touch them and see through them while enjoying a beer. Images projected in the bubbles,a rounded beer bar and a series of rounded soft chairs completed the colorful space.